Welcome to the official author's blog for Pico Triano. From this site you can find links to most of my online writing. The menu below will bring you to some of my more popular work and allow you to navigate the site. In the sidebar you will find feeds listing the latest articles on all my websites. Relax take you time and enjoy your visit.

Wednesday, 24 June 2015

Advancing Pico's Cycling to a New Level

Been putting consistent effort into building this website into something more. I've actually been surprised at how much the readership has increased this month. Out of the first six months of the year we've broken our page view record four times. The final count isn't in yet for this month but we will almost without a doubt top 2000 page views for the first time in our history. We are already in record territory with six days to go.

One of the driving forces is adding links to all our old stories and articles at the bottom of the page. Most days I ad links to one article and then re-promote it in a few appropriate places on Facebook and also on Twitter. I do this for the balance of the month after promoting the month's latest issue. The result has been that I have steady traffic during the part of the month where it used to always fall off significantly. The whole campaign will take me about four months to complete.

One other thing that I have done that will slowly bear fruit in the future, is adding this site to a number of blog directories. I'm not sure how much effect that will have but I'm hopeful. Another was to do some much needed housekeeping on my Twitter account. Over the last few months I've been busy deleting deadwood. People who I was following who had no interest in following me back and had no other reason for me to continue following. That allowed me to go back and follow everyone who was following me but the Twitter cap was preventing me from following back. That work was all completed today. Twitter can be a powerful tool and I'm now in a position to take better advantage of it.

This month also marks the beginning of a campaign to get direct paying advertising on the website. I took a great deal of time analysing the data I get from my Adsense account. I'm not unhappy with them and don't plan to abandon the program. I just believe that by cutting out the middleman and getting ad content more directly related to what Pico's Cycling is all about that would interest my readership, we would get an income that would give us the ability to invest in our writers. Quality content from a greater variety of sources would immediately up our game. Not having to write the bulk of the content myself would allow me to spend more time on making improvements.

With the Adsense and Google Blogger data, I set about finding out what our ad space was worth. Once I understood what I could fairly charge advertisers, I studied ad placement and standard ad sizes. From that I determined a price list for our available ad space. If all our ad space sold out each month, we would be bringing in $28 per month from advertising. Which pleases me immensely because I am aiming at consistently bring in $25 per month and at that point paying five dollars per article or story with pictures. I don't expect that to happen overnight. A smaller income would provide funds for business cards and stuff like that to further promote the site. Better yet, as our readership grows so does the value of our ad space. I firmly believe that the goals I have for this site are reasonable and doable. I'm excited.

June has shaped up to be a terrific month for the webzine. The future looks bright. I'm curious as to how far this momentum will take us.

Additional Links (Please click either the photo of the title for access)

Attention Advertisers

This is a new page added to Pico'c Cycling to help advertisers. It gives basic information about our readership, what we offer and how to proceed if they want to advertise with us.

Pico's Cycling - Tales of the Road

Published for more than a year and a half now. If you're into cycling as transportation, commuting or touring, come and check us out for stories, tips and inspiration.

Friday, 5 June 2015

Whew! We're Mobile Friendly

Google and I have a love/hate relationship. Not long ago a warning came up on my Adsense dashboard advising me that mobile friendliness would be made a factor in our Google ranking. Arrgh! Like I would view that as good news.

I used to do customer service for a major cell phone company in a call centre. This has caused me to have a severe aversion to cell phones and smart phones. I have witnessed first hand the financial damage one can do to oneself with one of those. Way back when I owned a cell phone and it was not a good experience. Finally I love cycling and someone illegally operating one of those @#&% things could end my life. Not good news at all.

I check the dashboard regularly hoping that someone will go on a buying spree that benefits me. Every time I go in though I see that message and the button with a link where I can have my site tested. I was afraid to check. There are only so many hours in a day and my online writing time has limits. What kind of convoluted techno hoops do I have to go through to make my sites "mobile friendly". I don't have time to redo everything and that of course is my fear.

About an hour ago I decided to bite the bullet. I clicked the button, entered the URL to Pico's Cycling - Tales of the Road averted my eyes for a few moments, grimaced and then looked. It came back with "Awesome, this page is mobile friendly." I guess everything is just peachy. I didn't have to do anything.

Go ahead click the button!

More From Pico (All photos and titles in this section are clickable links)

Pico's Cycling - Tales of the Road

Free online monthly cycling magazine. Read in more than forty countries every single issue. Come have a look for tips, stories and inspiration.