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Thursday, 9 April 2015

Advertising Fail


I've been reading an eBook on writing called "Write Good or Die" that I downloaded during a free promotion. It is a series of articles on writing. Most of the information is very useful, which is why I have not been racing through it. Some things I want to apply as I go.

One article really caught my attention because I was blowing it at a very basic level. Now that the problem is pointed out, I've had one of those face palm moments. When someone asks you what your book is about, you should have a short concise answer ready for them right there. Like most new writers, I didn't have an answer. I'd hem and haw. I'd say it was hard to explain or describe. I didn't want to come off like a salesperson trying to convince them to buy the book. Don't get me wrong, I think I wrote a good book worthy of reading but my approach or lack of approach didn't sound like it.

As a writer, I now understand that every time I don't answer that question directly, succinctly, positively, I've lost a potential reader. The article suggests one sentence. I've got mine down to two and it works. One of the ladies at work asked me what it was about. I answered with my prepared reply and she responded "I would like to read that book. That's the type of book I like to read." Bravo! Took me awhile to get that one right.

Let Sleeping Dogs Lie is about a man seeking justice and revenge. He is the worst nightmare for a dirty cop and crime lord but he needs a reason to live beyond his vengeance. I usually end up elaborating more but having a real answer has been effective.