We have started February with a very encouraging success. My wife Francine opened her Fine Arts America account and site in 2012 and had not sold a single copy of any of her paintings and drawings during the ensuing years. Someone did buy a copy of a photograph once but that was it. I felt the issue had a lot more to do with our marketing than the quality of her work.
Several weeks ago we thought it would be a good idea to put together an artist's blog for her highlighting her work. The project is on going. We divided her work up into logical galleries and made links back to her original site for the purposes of sales. Fine Arts America does that part very well. Biweekly I'm am adding a background story blog entry for her existing paintings. I ghost write for her while she continues her artwork.
After the first week, Francine has sold two greeting card images. That is exactly the type of success we were hoping for. We aren't hoping to get rich from the site, in fact at this point if she earned enough to pay for all her art supplies we'll be delighted. Long term we are hoping she can gain a modest income from her work.
This isn't just a big success for Francine but also a win for me. In the background I've been slowly working at launching myself as a freelance writer on the world. I already have demonstrated that I am a pro at writing forum content and related work. This site is ample evidence that I can ghost write blog content as well. I am working at a dedicated site for this work. Once I've established appropriate pricing for my skills and the basics are ready there, I will be launching that as well. The process has been a slow one, but good progress is being made. I think it is only a matter of time before I'm making a side income writing, independent of content mills and other extremely low paying options.